Keyword is the topic that defines or relates to content mostly searching on a particular phrase or word that was entered to search regarding the information to be obtained. That phrase or word Was analyzed by the search engine and categorized with certain traffic and volume of search then the results for a particular keyword.
Keywords are categorized by different categories like
- Based on size
- Based on the type
Based on the Size
- Short Tail Keywords
Short keywords that are in two to three words those Keywords had highest traffic due the generic words included. To get more traffic we can use these Keywords but to get rank based on these keys may be difficult Due to competition and high search results.
Ex. SEO services
- Long Tail Keyword
Long tail keyword is about 4 words above. Those keywords are generally used by SEO or digital marketing people in the content to target a specific set of people. Who are willing to get detailed information through their detailed inputs. Sometimes long tail keywords can frame by including location to get the search results at a particular or nearby location. When they enter any information nearby including search engines get the location of the device and export information accordingly.
Ex.
2. Digital marketing courses for free
Based on Type
Types of Keywords can categorized to explore the information in 4 ways
- Informational
- Navigational
- Commercial
- Transactional
Let's know the details of the above -mentioned keyword types.
- Informational Keywords
Information Keywords generally used in blogs and other websites who are giving information on particular things. If the searcher wants to know the verbal information from search by input their queries are informational keywords.
Ex.
- What is Keyword
- How to get keywords
- What is Search engine optimization
like regarding the information acquiring purpose these keywords are used.
- Navigational Keywords
Navigational keywords are used to get the information from a certain place or certain website by entering the particular location or site name with the query keyword. These keywords can also be referred to as long tail keywords because they may have more than 4 words and include a particular location.
Ex.
- Famous restaurant in Delhi
- SEO audit at Moz
- Digital marketing strategy Supriya Gade
- Commercial Keywords
These keywords are related to branding keywords. When a searcher searches for a particular brand or specified interest it is considered as commercial Keywords.
Ex.
- Backlinks analysis in SEMRUSH
- Lux Body soap
- Transactional Keywords
Transactional keywords are targeted to potential customers who are willing to buy the related product or services. These kinds of Keywords can be occupied by the e-commerce sites and online marketing services.
Examples :
- Digital marketing course price in India
- Cheapest SEO Tools
- Buy a laptop at lowest price
